The Disneyland Resort stopped promoting annual passes on Thursday, Nov. 17, only a day after it resumed promoting the passes following a six-month hiatus.
On Wednesday, Disneyland introduced that individuals who didn’t at present have annual passes may purchase the Encourage Key for $1,599. the Imagine Key for $1,099 or the Think about Key (out there solely to Southern California residents) for $449. Over the course of some hours Thursday, the corporate paused gross sales of the Imagine, Think about and Encourage keys in fast succession.
Company who have already got Magic Key passes might renew them if their go is inside 30 days of expiring, however passes are now not out there to new clients.
“Whereas we all know this will probably be disappointing information to Disneyland followers, it’s essential that we assist defend the expertise for Magic Key holders and the worth these passes present,” Disneyland officers stated in a press release.
The Magic Key program was launched in August 2021 as a substitute for Disneyland’s annual go system, which started in 1984 however was eradicated in January 2021, whereas the parks had been shuttered throughout the 412-day closure mandated by the COVID-19 pandemic. Annual passholders, who in pre-pandemic instances may go to on any day their passes had been legitimate, had been cited as a cause why the parks had been often crowded.
Disneyland and Disney California Journey reopened in April 2021 with capability limits in place. Though state mandates to restrict attendance had been lifted in June of that yr, Disney’s Anaheim parks have continued to require reservations as a strategy to regulate the variety of individuals within the parks.
Two months after rolling out Magic Key, Disneyland paused gross sales of the top-priced Dream Key, which has since been changed by the Encourage Key. Gross sales of the Imagine Key had been stopped in November 2021 and gross sales of the 2 remaining go tiers — Enchant and Think about — ceased within the spring of this yr.
When Disneyland resumed gross sales of Magic Key passes this week, it initially supplied solely the Encourage, Imagine and Think about keys to new clients. The Enchant Key could possibly be renewed by present passholders as much as 30 days earlier than their present passes expired. For now, solely the Encourage Key will probably be out there to company who don’t have already got an energetic go.
“Renewals for present Magic Key holders inside their renewal window (as much as 30 days earlier than go expiration) will proceed for all out there go varieties at the moment,” Disneyland officers stated.